Not only is Hilary the new face of GW Cox My Jeweller, she is also a valued staff member of the GW Cox My Jeweller team.
Jon Cox, Managing Director of GW Cox My Jeweller said “we believe Hilary is the ideal face to represent GW Cox My Jeweller, not only is she a classic bright young women, she also has strong family values that fit well with the our strong family history associated with our stores”.
The photo shoot for the new campaign started with several hours being spent on hair and makeup – Hilary was styled by Adelaide’s leading makeup and hair specialist. A few quick test shots – lights were adjusted and the shoot was ready to begin.
Five outfit changes and two hours of standing in front of the lights and camera – the project was complete.
The shoot was a totally new experience for Hilary, dramatically different from her every day life and anything she has previously experienced; so her challenge was to relax and have fun without letting her nerves kick in. She did a fantastic job and the end result is a collection to images that GW Cox My Jeweller will use on social media, the website www.gwcox.com.au and within the Rundle Mall and Marion stores.
Chances are you will see Hilary behind the counter at either the Rundle Mall or Marion store, where she will be offering assistance and advise.
Look out for the new GW Cox My Jeweller bus campaign featuring Hilary – you will see the new buses around town from early December.