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About Us

Ask anyone in Adelaide what G.W. Cox means and they’ll say ‘my jeweller’.

G.W. Cox has become a household name because it is part of the cityscape and part of people’s lives since its doors opened back in 1898.

Back then, when George William Cox opened the doors, a typical person’s jewellery needs were engagement rings, watches and lockets.

Since then, the Cox family has continued the tradition of being the ‘family jeweller’ to many people in Adelaide and today G.W. Cox provides contemporary jewellery and timeless classics, often custom-made so that it is unique to the individual.

About GW Cox My Jeweller

One of the most beautiful and dazzling stones in the world, the diamond is loved by almost every woman. So in 1898 when, together with his wife Lillian, George William Cox opened his first store in Hindley Street, his vision was to create an outlet where women could experience the sparkling beauty that is the diamond.

Still owned and operated by the Cox Family today, G.W. Cox is Adelaide’s oldest family jeweller and acknowledges that not only are today’s customers more sophisticated, but their tastes have become more individualised. In order to provide these customers with the highest level of service, we offer shoppers exceptional and distinctive jewellery, backed by superior service and value for money. Because we design many of our pieces and source the best quality materials, we are able to offer unparalleled quality, selection and value, customised to the individuals taste.

About Family Jewellers

Making the decision to get married, proposing and selecting that perfect engagement ring is an exciting time in a couple’s relationship, but it can also be very stressful.  Which ring do I buy? Will she like it? How much will it cost?

For many of us, selecting an engagement ring is the first time we step inside the jewellers, and it can also be the start of a lifelong relationship – first the engagement ring, followed by the wedding band, then it’s the eternity ring. Over your life time, there will be countless reasons for you to buy jewellery and that’s why it is important to develop a relationship with a jeweller you know you can trust, someone who will be there for you for your entire journey, provide you with the best advice, but more importantly understand what it is that you are looking for.

Just as diamonds are with your forever, so too, is your jeweller!

GW Cox Forever Promise

In order to maximise the life of the Jewellery you buy from G W Cox My Jeweller we offer the Forever Promise. This Promise is: if you return to our store each year and have us assess and clean your jewellery we will be able to advice on any repairs that need to be done, and if no repairs required we will be able to clean it so that you enjoy wearing it more.

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